True or false? Preserving the integrity of your company’s data model is exclusively the job of operations professionals.

What’s the relationship between Google Merchant Center and Google Ads?

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data […]

Situation: Foolproof Medical Supplies has been selling their products to hospitals for many years, and they now want to start selling directly to consumers. Norma Jones, the head of their RevOps team, has never worked at a company that sells directly to consumers, and she would like to hire someone from a consumer industry who can help her build that strategy. Which type of candidate would be best for this role?

An experienced operations leader A transitioning generalist A credentialed specialist Now is not the right time to hire anybody Download HubSpot Revenue Operations Certification Exam Answers (PDF)

How can conversion tracking help users?

They can identify the number of potential users who are interested in your product or likely to convert. They can measure conversion data. Conversion tracking is a report that you add to your campaign. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. They can make decisions […]