Google Ads Search Certification Answers

Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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  • Options and tracking
  • Profit and privacy
  • Credits and context
  • Control and results

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Knowledge Glass

Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.

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For vendors like Yan, what’s the simplest method for using Dynamic Search Ads? Landing pages from standard ad groups Page feeds URL filtering Categories from dynamic search engines Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sara Taylor

Growth, reach, and traffic Influence, awareness, and promotion Sales, consideration, and integrity Relevance, control, and results The correct answer is: Relevance, control, and results.