If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

How can you refine your content distribution strategy?

Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with sales initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Your boss wants a report on the success of your blog. What information should you NOT analyze?

Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)