If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

How can you balance multiple content distribution goals?

Identify your primary goal against any secondary goals. Assign a DRI for each of your goals. Identify your primary goal and ignore all other goals. Revise your goal because you can’t have multiple initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.

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