Try to uncover all of the following during a buyer persona interview EXCEPT:

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]

When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]

Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?

If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs. If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that. If you understand […]