HubSpot Inbound Marketing Certification

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Knowledge GlassComments Off on You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

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HubSpot Inbound Marketing Certification

What question can help define your consideration stage?

Knowledge Glass

How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers describe their challenges or goals? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Which distribution channels help drive new audiences? Select all that apply.

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Online forums Social media ads Email Guest posts Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Knowledge Glass

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]