HubSpot Inbound Marketing Certification

When is an appropriate time to conduct a buyer persona interview?

Knowledge GlassComments Off on When is an appropriate time to conduct a buyer persona interview?
  • When the prospect is evaluating your solution
  • A year after the customer purchased your solution
  • After the customer went through onboarding
  • After the customer completed the sales cycle, but before they go through onboarding

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HubSpot Inbound Marketing Certification

What does the acronym SMART stand for in SMART goals?

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Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Why should you create a negative persona?

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To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Cobbling together software parts that do not all use the same database increases the risk of what?

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Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)