Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

Google Display Lets Advertisers Choose Between Two Main Ad Formats: Responsive Display Ads And Uploaded Image Ads. Match The Benefit Of Each Ad Type To The Appropriate Ad Format Option.

Uploaded image ads Responsive display ads Efficiency (2) Control (1) Download Google Ads Display Certification Exam Answers (PDF)

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

It reaches specific audiences based on a combination of declared and inferred data. It reaches TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. It reaches audiences who previously visited her website as they browse network websites and use network apps. It reaches audiences who are different from an original remarketing list or […]

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Why should an advertiser consider using responsive display ads?

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]