What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

Which Display Ad format runs in both native and non-native inventory?

Uploaded ads Responsive Display Ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]