What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

How do Responsive Display Ads use automation

Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history. Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign. Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices. Responsive Display […]

What is a key benefit of Smart Display campaigns?

Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track. This practice allows you to ensure […]