True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

His ads can enable customers to purchase his products directly from within the ad. His ads can appear on Google Search results when customers are searching for specific search terms. His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work. His ads can appear on websites relevant to bicycles, […]

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting Download Google Ads Display Certification Exam Answers (PDF)

What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Build awareness Drive action Generate buzz Influence consideration Download Google Ads Display Certification Exam Answers (PDF)