Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)

Match Each Auto-Bidding Strategy To The Right Campaign Goal.

Target Impression Share Target CPA Maximize clicks Target ROAS Traffic (3) Conversions (2) Visibility (1) Revenue (4) Download Google Ads Display Certification Exam Answers (PDF)

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Negative keywords URLs Keywords Topics Offline conversions Download Google Ads Display Certification Exam Answers (PDF)