True — they’re often too big to make it worthwhile to run Growth-Driven Design versus traditional web design. True — complex functions like multiple languages, ecommerce, forums, etc., make it impossible to build a launch pad website. False — it is possible. You’ll likely have to adjust your approach, and it will likely take you longer to […]
“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions. And second, the faster we launch, the sooner we’ll start seeing a return on our investment. Remember, we’ll continue to build and optimize the site after it’s live.” “The primary […]
You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the performance roadmap in any way. Run a minimum of three sprint cycles during each one of the focus areas. Run a maximum of ten sprint […]