Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]
focus our research efforts in the right areas and helps us determine the best research methods to use communicate expectations between the users and the stakeholders scope the number of action items we implement in that cycle determine which action items we should test and which ones should simply be implemented without testing Download HubSpot […]
To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle. To interview five users to answer questions about their challenges. To make recommendations to other teams on how to best solve the user’s challenges. To teach users […]