A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data. A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version […]
Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity. First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items. The general rule […]
Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]