To gain a holistic view of your persona’s life throughout their journey of accomplishing their job to be done. To understand the page funnels that users are moving through on the current website to identify where they’re dropping off. To identify gaps in your content strategy by mapping out all of your current content offers […]
Does this CMS remove bottlenecks and empower our non-technical team members to take action? Is this CMS fast, secure from hackers, and reliable? Which CMS allows us to take action on data and best supports our GDD efforts? Is this the best CMS to help us achieve our goals and drive business growth? All of the above […]
A framework used by the strategist when they’re planning during the continuous improvement stage. A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new pages or sections onto the website. A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize […]