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HubSpot Contextual Marketing Certification

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

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That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]
HubSpot Contextual Marketing Certification

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

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Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]
HubSpot Contextual Marketing Certification

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

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Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)