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HubSpot Contextual Marketing Certification

What kind of users do you want to recruit for usability testing?

Knowledge Glass

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]
HubSpot Contextual Marketing Certification

When a visitor’s location cannot be determined, which of the following rules is displayed?

Knowledge Glass

The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

Knowledge Glass

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]