True or false? Personalization tokens work for first-time visitors for known things like their country location.

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What are two main reasons to use personalization?

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When a visitor’s location cannot be determined, which of the following rules is displayed?

The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)