What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

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How can marketers predict the impact of applying recommendations on their optimization score?

Each recommendation shows its impact on the optimization score as a percentage. Use Google AI to forecast the increase in conversions as a result of recommendations. Leverage trusted, third-party tools to analyze and optimize their campaigns. Cross reference the settings of comparable campaigns with higher optimization scores. The correct answer is: Each recommendation shows its […]

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Promote videos that speak to the business mission. Increase email list sign-ups from potential customers. Have more people view his website. Encourage customers to purchase electric cars. The correct answer is: Increase email list sign-ups from potential customers.