The appropriate bid can often be a static target that’s challenging to reach. The customer journey has become more complex and therefore bids should be based on general user behavior. If you don’t bid efficiently, you could miss valuable conversions. User intent and likelihood to complete valuable actions for your business don’t vary based on […]
They are able to save time and reinvest in the priorities they value most. They reach the right user at the right price with ads that are relevant. They automatically create headlines based on content on their organization’s web site. They no longer need to optimize their Search campaigns. The correct answer is: They are […]