True or false? Buyer personas are non-fictional case study examples of your most successful customer.

What are three examples of segments that every business should ideally have?

Subscribers, leads, customers Leads, prospects, opted-out customers Subscribers, customers, users Unsubscribers, users, customers Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is the definition of contact management?

A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy […]

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)