True or false? Buyer personas are non-fictional case study examples of your most successful customer.

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

Smart List report Sources report Conversations report Top Personas report Download Hubspot Marketing Software Certification Exam Answers (PDF)