HubSpot Social Media Marketing Certification II Answers

What is the purpose of using the underdog archetype in a social media storytelling campaign?

Sara TaylorComments Off on What is the purpose of using the underdog archetype in a social media storytelling campaign?
  • To showcase the transformative power of a product or service
  • To establish the company as an expert in its field
  • To highlight the company’s financial success
  • To provide an overview of the company’s history

The correct answer is:

  • To showcase the transformative power of a product or service.

 

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HubSpot Social Media Marketing Certification II Answers

True or false? In omnichannel marketing, it’s best to post the exact same content across all social media platforms.

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True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

Which of the following statements best describes the benefits of short-form videos?

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They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.  
HubSpot Social Media Marketing Certification II Answers

You’re collaborating with a video editing team on a social media campaign targeting a diverse, international audience. A team member suggests that text overlays or captions aren’t needed since the video’s audio is clear. How do you respond?

Sara Taylor

Recommend the inclusion of background music instead of text overlays or captions, as it can set the mood and keep viewers engaged regardless of the clarity of the audio. Suggest they focus on enhancing the video’s visual elements, instead, arguing that if the visuals are compelling, viewers won’t need text overlays or captions. Agree with […]