What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?

The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?

Advocacy Acquisition Analysis Affiliation The correct answer is: Acquisition.  

Select all that apply. Why is user-generated content (UGC) important for social commerce?

It helps build trust and credibility. It carries a risk of negative or misleading content. It comes with a lack of control over content quality. It increases customer engagement. It drives conversions and generates buzz. The correct answer is: It helps build trust and credibility. It increases customer engagement. It drives conversions and generates buzz. […]

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Focus on first-party and second-party cookie data Increase the usage of third-party cookies Use AI and machine learning Use non-digital forms of advertising The correct answer is: Use AI and machine learning Use non-digital forms of advertising