Most organizations target how many buyer personas?

What are the key components of a landing page?

Copy, form, content offer Headline, chatbot, form, video Headline, copy, form, image Copy, form, video, content Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is a pop-up form?

A dynamic form that acts as CTA, landing page, and thank you page, all-in-one A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)