It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.
Agree wholeheartedly and propose investing more in tracking technology. Caution them that recent changes in privacy laws and data protection have made tracking individuals across the web more challenging, not easier, and suggest that other methods should also be explored. Propose that they ignore these laws as they aren’t likely to be enforced and focus […]