True or false? Short-form videos are typically watched for less than 40% of their length.

True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.

True False The correct answer is: True  

What is the purpose of using the underdog archetype in a social media storytelling campaign?

To showcase the transformative power of a product or service To establish the company as an expert in its field To highlight the company’s financial success To provide an overview of the company’s history The correct answer is: To showcase the transformative power of a product or service.  

Which of the following is NOT a technique you can use in your social commerce strategy?

Influencer takeovers Live stream sales Ignoring user-generated content Collaborating with micro-influencers The correct answer is: Ignoring user-generated content.