Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.

True False The correct answer is: True  

Select all that apply. What is a potential downside of relying on AI for social media content creation?

Lack of emotional understanding Reduced social media usage Dependence on algorithms leading to generic content Potential for biased results Increased advertising costs The correct answer is: Lack of emotional understanding Dependence on algorithms leading to generic content Potential for biased results  

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.