Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

A company has recently launched a new product and is curious about public sentiment. They’ve received a significant amount of social media comments about the product. Which of the following strategies would be the most effective way to better understand general public perception?

Adding each comment into a spreadsheet to evaluate the sentiment Ignoring the comments as they don’t provide substantial data Using an AI tool to analyze the sentiment of posts and comments Responding to each comment asking for clarification on sentiment The correct answer is: Using an AI tool to analyze the sentiment of posts and […]

What is one of the potential benefits of using second-party data in advertising?

It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.  

Select all that apply. Which element(s) are important to consider when developing your community strategy?

The type of community (shared interest or information) Potential issues like spam or trolling Visual design of the community Similar communities members belong to The correct answer is: The type of community (shared interest or information) Potential issues like spam or trolling Similar communities members belong to