If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.
They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.