Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
  • Budget bid strategies for conversions
  • Target return on ad spend (tROAS)
  • Budget bid strategies for clicks
  • Target cost-per-acquisition (tCPA)

The correct answer is:

  • Budget bid strategies for conversions

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Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara Taylor

You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Search Ads 360 Certification

Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?

Sara Taylor

Report Editor Templates Keywords Labels The correct answer is: Labels
Search Ads 360 Certification

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

Sara Taylor

You can use segments. You can use templates. You can use labels. You can use conversion columns. The correct answer is: You can use labels.