If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.

If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?

Because all accounts are managed within submanager accounts, and you have submanager account access. Because some accounts are managed within manager accounts, and you have campaign access. Because all accounts are managed within campaigns, and you have campaign-only access. Because some accounts are managed within manager accounts, and you have submanager account access. The correct […]

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

You can use segments. You can use templates. You can use labels. You can use conversion columns. The correct answer is: You can use labels.