Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Sara TaylorComments Off on You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  • Data-driven attribution
  • Budget bid strategies
  • Custom Floodlight variables
  • Conversion cart data

The correct answer is:

  • Conversion cart data

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Search Ads 360 Certification

If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

Sara Taylor

Respond by telling them to set up audiences within their campaign structure. Respond by telling them to set up labels within their campaign structure. Respond by telling them to set up templates within their campaign structure. Respond by telling them to set up custom dimensions within their campaign structure. The correct answer is: Respond by […]
Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

Sara Taylor

By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels
Search Ads 360 Certification

When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Sara Taylor

Conversion delay Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Learning period The correct answer is: Conversion delay