Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Sara TaylorComments Off on You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
  • Data-driven attribution
  • Budget bid strategies
  • Custom Floodlight variables
  • Conversion cart data

The correct answer is:

  • Conversion cart data

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Search Ads 360 Certification

One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

Sara Taylor

It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.
Search Ads 360 Certification

Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?

Sara Taylor

They’re Shopping, Performance Max, and Search. They’re Shopping, Performance Max, and Display. They’re Performance Max, Shopping, and Display. They’re Performance Max, Search, and Display. The correct answer is: They’re Shopping, Performance Max, and Search.
Search Ads 360 Certification

Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

Sara Taylor

They can use audiences, Performance Center, and recommendations. They can use settings, campaigns, and Performance Center. They can use campaigns, audiences, and keywords. They can use campaigns, ad groups, and keywords The correct answer is: They can use campaigns, ad groups, and keywords