Search Ads 360 Certification

If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?

Sara TaylorComments Off on If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
  • You tell them Performance Max, Search, and Display.
  • You tell them Shopping, Performance Max, and Search.
  • You tell them Performance Max, Shopping, and Display.
  • You tell them Shopping, Performance Max, and Display.

The correct answer is:

  • You tell them Shopping, Performance Max, and Search.

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Search Ads 360 Certification

Where can you apply labels within your Search Ads 360 campaign?

Sara Taylor

Labels can be applied to ad groups, campaigns, keywords, and ads. Labels can be applied to ad groups, campaigns, bid strategies, and ads. Labels can be applied to bid strategies, dimensions, campaigns and ads. Labels can be applied to bid strategies, campaigns, keywords, and ads. The correct answer is: Labels can be applied to ad […]
Search Ads 360 Certification

While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

Sara Taylor

By setting up custom dimensions within their campaign structure. By setting up labels within their campaign structure. By setting up audiences within their campaign structure. By setting up templates within their campaign structure. The correct answer is: By setting up templates within their campaign structure.
Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.