You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.
They can use custom dimensions. They can use templates. They can use labels. They can use automated rules. The correct answer is: They can use automated rules.
Return on investment (ROI) Impression share Total number of clicks Return on ad spend (ROAS) The correct answer is: Impression share