Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara TaylorComments Off on If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
  • You should set up conversion cart data.
  • You should set up budget bid strategy.
  • You should set up data-driven attribution.
  • You should set up Google Ads auction-time bidding.

The correct answer is:

  • You should set up budget bid strategy.

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Search Ads 360 Certification

If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

Sara Taylor

Follow learning period Follow target cost-per-acquisition (tCPA) Follow target return on ad spend (tROAS) Follow conversion delay The correct answer is: Follow conversion delay
Search Ads 360 Certification

What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?

Sara Taylor

You should set up budget bid strategies. You should set up custom variables. You should set up custom metrics. You should set up conversion cart data. The correct answer is: You should set up custom metrics.
Search Ads 360 Certification

In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

Sara Taylor

You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.