Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.

If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

Respond by telling them to set up audiences within their campaign structure. Respond by telling them to set up labels within their campaign structure. Respond by telling them to set up templates within their campaign structure. Respond by telling them to set up custom dimensions within their campaign structure. The correct answer is: Respond by […]

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.