Search Ads 360 Certification

Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?

Sara TaylorComments Off on Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?
  • Report Editor
  • Templates
  • Keywords
  • Labels

The correct answer is:

  • Labels

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Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara Taylor

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions
Search Ads 360 Certification

Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?

Sara Taylor

You’d suggest the manager account. You’d suggest the campaign account. You’d suggest the submanager account. You’d suggest the engine track account. The correct answer is: You’d suggest the engine track account.
Search Ads 360 Certification

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

Sara Taylor

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.