Search Ads 360 Certification

What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Sara TaylorComments Off on What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
  • Return on investment (ROI)
  • Return on ad spend (ROAS)
  • Engagements
  • Conversions

The correct answer is:

  • Conversions

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Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Sara Taylor

Dimension Label Reporting Conversion The correct answer is: Conversion
Search Ads 360 Certification

At what level should you evaluate performance for your Search Ads 360 bid strategies?

Sara Taylor

Ad group Keywords Campaign Portfolio The correct answer is: Portfolio
Search Ads 360 Certification

Within Search Ads 360, what specific action does a custom column let you access for any formula?

Sara Taylor

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.