If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data