If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

You should set up return on investment (ROI). You should set up return on ad spend (ROAS). You should set up impression share. You should set up total number of clicks. The correct answer is: You should set up impression share.

Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

You’d tell them to make the optimizations during weeks two to three. You’d tell them to make the optimizations during weeks six to eight. You’d tell them to make the optimizations during week one. You’d tell them to make the optimizations during week four. The correct answer is: You’d tell them to make the optimizations […]

While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?

You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.