Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

Sara TaylorComments Off on What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
  • You’d use custom formula and custom labels.
  • You’d use custom formula and custom conversion.
  • You’d use custom dimension and custom formula.
  • You’d use custom conversion and custom labels.

The correct answer is:

  • You’d use custom formula and custom conversion.

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Search Ads 360 Certification

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

Sara Taylor

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.
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If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Sara Taylor

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels
Search Ads 360 Certification

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Sara Taylor

Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three