Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara TaylorComments Off on Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  • Multichannel groupings
  • Custom channel groupings
  • Automated channel groupings
  • Keyword groupings

The correct answer is:

  • Automated channel groupings

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Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?

Sara Taylor

Performance Max, Shopping, Display Shopping, Performance Max, Display Shopping, Performance Max, Search Performance Max, Search, Display The correct answer is: Shopping, Performance Max, Search
Search Ads 360 Certification

Where can you apply labels within your Search Ads 360 campaign?

Sara Taylor

Labels can be applied to ad groups, campaigns, keywords, and ads. Labels can be applied to ad groups, campaigns, bid strategies, and ads. Labels can be applied to bid strategies, dimensions, campaigns and ads. Labels can be applied to bid strategies, campaigns, keywords, and ads. The correct answer is: Labels can be applied to ad […]