To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.

Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?

Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions

Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?

You tell them one. You tell them 10. You tell them three. You tell them five. The correct answer is: You tell them one.