To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

Some accounts are managed within manager accounts, and you have submanager account access. All accounts are managed within submanager accounts, and you have submanager account access. Some accounts are managed within manager accounts, and you have campaign access. All accounts are managed within campaigns, and you have campaign-only access. The correct answer is: Some accounts […]

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.