You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
Sara TaylorComments Off on You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]