Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?

Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.

Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]

How often should you be checking your attribution reports?

Once a week Once a month Once a quarter Never The correct answer is: Once a quarter

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints