True or false? Pop-up forms are outbound.

What is a landing page?

A single page that covers all aspects of the topic, with room for more in-depth reporting A pop-up form The page typically encountered first on a website that usually contains links to the other pages of the site Website pages that are designed to convert visitors into leads Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is the advantage of using a form?

Forms help you gauge how interesting a piece of content is to your target audience. Forms can help you disqualify leads. With forms collecting information for you, you no longer need to talk to sales. Form submissions can be used to boost the vanity metrics of your site. Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? Logos are always global content and can’t be swapped out on individual pages.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)