Which details should you look to include on a business profile page on social media?

If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website Change the colour of the buttons inside your email Send your emails to more contacts Adjust the subject line of your email Download Google Digital Garage Certification Exam Answers (PDF)

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

What is the first step in creating an online business strategy?

Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy Download Google Digital Garage Certification Exam Answers (PDF)