“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

When discussing display advertising, what is an ad network?

A way to get free traffic to your site A directory of lots of websites that sell the same products as you do An online store of images you can use within your content A platform allowing the advertiser to advertise on websites within the network Download Google Digital Garage Certification Exam Answers (PDF)

When planning your website, what is one of the key things you should consider?

The order your products will appear on the site What you want your customers to do on the site How customers will interact with the site What your customers want to see on the site Download Google Digital Garage Certification Exam Answers (PDF)

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost effective Download Google Digital Garage Certification Exam Answers (PDF)