Filters let you include, exclude, or modify the data you collect in a view.

What campaigns require manual tags on destination URLs for tracking?

None of the above Autotagged campaigns Google Ads campaigns Email campaigns Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows the percent of site traffic that visited previously?

Referrals report Frequency & Recency report New vs Returning report Sales Performance report Download Google Analytics Individual Certification Exam Answers (PDF)

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)