The persona isn’t specific enough. The job to be done isn’t specific enough. Both A and B. No change needed Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A sales goal A persona A job to be done Your company’s name Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Someone who explicitly asks to talk to sales. A lead that marketing has qualified for sales outreach. A customer who volunteers to participate in persona research. An employee who volunteers to lead a smarketing meeting. Download HubSpot Sales Enablement Certification Exam Answers (PDF)