Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up problems if the people who caused the problem are in the room. Avoid calling on individual people to answer questions. Instead, wait for people to volunteer. Download HubSpot Sales Enablement […]
By helping sales teams focus on the prospects who are most interested in buying. By making the company’s outreach efforts harder to ignore. By making the business’s website more “mobile friendly.”? By increasing the volume of sales emails the company sends out. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]