Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]
Using the same image on your ad for over a month Using only Facebook for your advertising strategy Offering the same ebook in your ad for two months straight All of these would contribute to ad fatigue Download HubSpot Social Media Certification Exam Answers (PDF)
Relevance Reach Resonance Recognition Download HubSpot Social Media Certification Exam Answers (PDF)