Google Ads Search Certification Answers

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Sara TaylorComments Off on A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
  • Search ads can appear within organic search results.
  • Search ads can include videos of relevant products.
  • Search ads can automatically send follow-up information to potential customers.
  • Search ads can appear on relevant searches by potential customers.

The correct answer is:

  • Search ads can appear on relevant searches by potential customers.

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Google Ads Search Certification Answers

What’s an advantage of using Smart Bidding with broad match?

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It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]
Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

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Target impression share Maximize conversion value with target ROAS Maximize conversion value Manual CPC The correct answer is: Maximize conversion value with target ROAS Maximize conversion value.