- Creating ads that pertain to the keywords.
- Having a clear and simple landing page.
- Creating ads likely to get clicks.
- Raising the bid amount.
The correct answer is:
- Raising the bid amount.
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Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
The ad quality could lower cost-per-click by 40% or more. The ad could help the advertiser receive more bids in the auction. The ad click-through rate could lead to a higher Ad Rank. The ad could increase the cost-per-click for the advertiser. The correct answer is: The ad click-through rate could lead to a higher […]
Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
His bid for the ad is too low. He has too much information listed in his ad assets. He hasn’t supplied a link for the ad. Users may be misspelling his keywords. The correct answer is: His bid for the ad is too low.