Google Ads Search Certification Answers

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

Sara TaylorComments Off on Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses
  • Bidding strategy affects ad quality at auction time.
  • Expected clickthrough rate affects ad quality at auction time.
  • Ad Rank affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.

The correct answer is:

  • Expected clickthrough rate affects ad quality at auction time.
  • Ad relevance affects ad quality at auction time.
  • Ad landing page experience affects ad quality at auction time.

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Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

Knowledge Glass

Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Knowledge Glass

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]